I sought a theme and sought for it in vain,
I sought it daily for six weeks or so.
Maybe at last, being but a broken man,
I must be satisfied with my heart, although…..
…Wait a minute! Supermarkets! All of them! Just what I needed to give purpose to a ride on a fine early summer evening. And perfect timing because Alsager teeters on the cusp of a supermarketing revolution, or perhaps has already begun the accelerating slide into total overload of the shopping experience.
Supermarket number 1 is the tatty old Co-op, purveyors of irritating piped music and an infuriating high-pitched bleep from a chill-cabinet that they steadfastly refuse to mend. I have noticed many times that the workers who are supposed to respond to this sort of warning bleep don’t even hear it, so its sole purpose is to drive away customers. Fortunately this shop is soon to be demolished, but only to be replaced by Co-op Two, rising like a bad Hollywood sequel behind the original. It was for this that Alsager lost most of its kids play area…..
More or less over the road is the down-market Spend and Save,where you go when everywhere else is shut.
Just down the road is the posher and pricier Sainsbury’s whose tiny carpark causes endless queues to build up on the road as people who could have walked or biked try to get their four by fours into the narrow spaces.
A long, long way down the Crewe Road one reaches the furthest outpost of Alsager shopping. Is this the ugliest of them all?
You’d think that four supermarkets were enough for a town the size of Alsager, but plans are ahead to construct the largest of all, on the Twyford’s factory site. In an apt metaphor for modern UK our industrial past is giving way to temples of prestigious consumption. I am resisting the urge to pursue the toilet analogy.
So look for the last time on views like this:
The new Sainsbury’s, for that is what it will be, will mean a new roundabout being built on the A5011 along this stretch:
Wouldn’t it be nice if companies planning major developments were required as a matter of course to put in all the cycling infrastructure to allow shoppers easy access by bike! One can but dream.